FBB Automotive

Driving Excellence Across Borders

FBB Motors, a core subsidiary of FBB Holding and its affiliated companies, was established with a singular purpose — to lead and innovate within the automotive industry. Today, FBB Motors has built a strong and dynamic presence across the United Arab Emirates, Libya, Egypt, Jordan, and Sudan, positioning itself as one of the region’s most trusted and diversified automotive groups.
Global Partnerships and Strategic Supply Network

Through direct collaboration with leading dealerships and manufacturers across China, Eastern Europe, and the Middle East, FBB Motors maintains a robust and agile supply chain network. This international reach enables the company to source and deliver world-class vehicles and solutions tailored to the specific needs of each market it serves.

Exclusive Representation of Global Automotive Brands

As the sole distributor for several renowned OEMs across the Middle East and North Africa, FBB Motors proudly represents a diverse portfolio of brands, including FAW–Hongqi, EXEED, OMODA & JAECOO, KAIYI, BAW 212, Soueast, Chery Commercial Vehicles, TAM, and Shineray. Through this extensive brand portfolio, FBB Motors has developed deep expertise and market insight, ensuring exceptional standards of quality, service, and customer satisfaction in every operation.

Commitment to Excellence and Customer Experience

With state-of-the-art showrooms, advanced after-sales service centers, and a customer-first philosophy, FBB Motors is redefining the retail automotive experience across its markets. The company’s operations are guided by a clear mission:
To deliver an outstanding retail and ownership experience that consistently exceeds customer expectations.
To uphold the trust and satisfaction of our partners, shareholders, and stakeholders.
To foster a learning-oriented, innovative, and challenging work environment for our teams.

To actively contribute to community development and promote sustainable growth in every market we serve.

A Vision for Sustainable Mobility

FBB Motors continues to invest in innovation, digital transformation, and green mobility, aligning with global trends toward smarter and more sustainable automotive solutions. Guided by the legacy and strategic direction of FBB Holding, the company remains committed to shaping the future of mobility in the region — combining global standards with local excellence.